Collage of diverse people engaging in conversations and activities, with the text "Holistic Business Folk" overlayed.

A Holistic Mentorship for People Ready to Root, Rise, and Grow Their Healing Business

If you started your healing business because you want to serve with intention - but you’re stuck on what to offer, who to serve, and how to make it work financially - you’re in the right place.

Slowing Down to Ground your Vision for 2026

Watch the guided meditation for manifesting your authentic life this year

Listen to the Meditation for Manifesting this Year

Build an offer people can actually buy

Find and communicate with your ideal audience

Understand pricing and strategy that supports your life

HBF Monthly Membership

For herbalists, healers, and heart‑centered founders who are ready to build a profitable business aligned with their values — without burnout, pressure, or expensive fluff. Live calls every Monday.


$27 per month

Join our community ▸

Access to over $3200 worth of resources

You will have access to financial tools, and American Herbal Products Association (AHPA) resources, insurance navigation, and Business Formation and Protection support.


Our Monthly Membership is perfect for you!

Learn More ▸

Group Business Coaching + Q+A with Experts

You get the opportunity to be in the "hot seat" for our bi-weekly group coaching, and listen to successful holistic entrepreneurs for monthly Q&A’s


Bi-monthly Group Coaching Sessions & Expert Sessions

Find out about more ▸
An older woman sitting in a meditative pose with closed eyes and relaxed expression. Behind her is an oversized butterfly with detailed wings, also containing her image. To her right, there is a stone mortar with purple and yellow flowers and a pestle, symbolizing herbal remedies and natural healing.

20 years building businesses that don’t compromise my values

"Working with Laura really empowered me to not only create, but to refine, act on, and feel confident in my dream business. I felt truly supported by her guidance. The tools, lessons, & encouragement are timeless pieces I take forward with me in all business & creative endeavours.

Being an entrepreneur and working within my purpose and joys no longer feel like an insurmountable challenge!"

Lia K. - Herbalist and Outdoor Educator

I am just amazed at the knowledge I have gained this year. I remember in community year going in thinking this was something I just wanted to learn about in a structured environment. 

It has now transformed in to a lifelong career. I could have never imagined for myself. I am excited to keep learning and growing.


Sheila C. - Healer and Seeker

"Laura has a sharp business sense she has earned from lived experience, and she is attuned to where you are in your personal entrepreneurial journey from her many years of intimate herbal client work.

Her insights were immensely helpful as I was defining a clear focus not only for my business, but to do so in a way that was aligned with a higher vision for my life."

Christine M. - Nonprofit Executive

Meet Laura Ash
Clinical Herbalist + Entrepreneur

Creating wellness small businesses for the last 20+ years

“Our community brings together passionate, purposeful individuals on a journey of transformation. Discover resources, participate in discussions, and connect with holistic small business owners who can help you achieve meaningful change and growth in your professional journey”

Laura Ash, founder and entrepeneur - with blonde hair smiling, wearing a black turtleneck sweater, is standing in front of a large butterfly with black, orange, and white wings. She is holding a small bunch of yellow flowers.

Listen to Laura talk to Mason from Herb Rally speaking about launching Holistic Business Folk, July 2024

❊ FAQs

Holistic Questions

  • Our monthly membership includes business resources, such as: American Herbal Products Assocation (AHPA) resources, videos and ebooks on branding, business financials, social media, and sales, two live group coaching sessions where you can be picked to go into the “hot seat” and work on your business issue, and one live interview session with a successful holistic entrepreneur, including a Q & A.

  • You do not need any experience in business to join Holistic Business Folk. For the more advanced entrepreneurs, we have a VIP group to connect deeper with other active entrepreneurs, sharing resources with one another.

  • We support all purpose-aligned businesses in our group: physical products, physical locations (brick and mortar), digital products, private practice, events and consulting.

    Our specialty is in the herbal products and services industries.

  • I wish we could! What we can promise is honest feedback and testing models to see IF your company or business idea WILL make you money and if it is profitable. The business is yours, ultimately, and if profitability is your main goal, we’re excited to help you with that.

  • Great question! This program is grounded in reality of how businesses work, how they make money, while creating an aligned path for purpose. Some small business owners prioritize their lifestyle, some prioritize profits, others prioritize community. Whatever your goal is, we support you.

American Herbal Product Association logo

Holistic Business Folk is a proud member of the American Herbal Products Association!

Our members get access to AHPA resources and group discounts for their courses on how to launch, grow and sustain herbal product companies.

Learn More about our Membership